Four courses.
26 modules.
A year's worth of professional & personal development.
Through the Life Is Sales courses, you'll learn all of the hard & soft skills we've been teaching and using in our own business for the last 20+ years. Short video lessons and a companion workbook keep the content bitesized. Our tracking tools and coach support make it stick. Course 1 is open now. Courses 3 and 4 arrive in mid-2027. Each course is designed for you to watch one module every two weeks, and your anytime access means you move at your own pace.
Discipline
Buyer
Influence
Business
THE ROADMAP
One year, four courses, each one building on the last.
Start with Your Sales Discipline and work forward at one module every two weeks, or jump in where you need it most.
WAYS TO START
Go all in, take one course, or start with the foundations.
THE FULL PROGRAM
Your Sales Discipline and Engage Your Buyer together
$500 $600
Both available courses, 13 modules
Add Courses 3 and 4 at 20% off as each one launches
A workbook for every module
Activity and revenue tracking tools
ONE COURSE
Pick a course
$300 per course
Your Sales Discipline or Engage Your Buyer, available now
4+ hours of video modules in each course
That course's workbook
Tracking tools
NOT SURE YET?
L>S Foundations
$50 starter course
Eight core videos from Your Sales Discipline and Engage Your Buyer
Introductory workbook
Short videos, at your own pace
UPGRADE ANYTIME. Start with one course or L>S Foundations, and we'll apply what you paid toward the full program.
COMPARE
Side by side.
L>S COURSE 1Your Sales Discipline |
L>S COURSE 2 · COMING SOONEngage Your Buyer |
STARTER COURSEL>S Foundations | |
|---|---|---|---|
| PRICE | $300 | $300 | $50 |
| WHAT IT COVERS | Your why, your routine, your systems: the discipline behind every sale. | Rapport, introductions, and the buying process: bringing the people you sell to into the conversation. | The core idea of each part of Your Sales Discipline and Engage Your Buyer, one video apiece. |
| MODULES | Introduction + Modules 1–6 | Modules 7–12 | Drawn from Modules 0–9 |
| VIDEO LESSONS | 4+ hours of video content | 4+ hours of video content | 60 minutes of video content |
| WORKBOOK | Your Sales Discipline workbook, with questions after every module | Engage Your Buyer workbook, with questions after every module | A short Foundations workbook for the eight videos |
| TRACKING TOOLS | Included | Included | Not included |
| PACE | 12 weeks when watching one module every two weeks | 12 weeks when watching one module every two weeks | Short videos, at your own pace |
| BEST FOR | Building the habits and systems to sell consistently | Turning more conversations into buyers | Seeing how L>S works before you commit |
| UPGRADE CREDIT | $300 toward the full program | $300 toward the full program | $50 toward a course or the full program |
| Buy Your Sales Discipline · $300 | Coming soon · Get notified | Get Foundations · $50 |
INSIDE EVERY MODULE
Watch it, work it,
track it.
01
Video lessons
Multiple short videos, each focusing on a key element of the module topic.
02
Workbook pages
The ideas, diagrams, and stories from the videos, on paper.
03
Questions
Apply our stories and concepts directly into your business.
04
Tracking and support
Activity and revenue tools, plus a personal 1:1 coach when you need one.
Track it with the L>S Tracker
Every L>S course comes with the L>S Sales Tracker. Log your activity each day, from first dials to closed deals, and see it against your floor, goal, and stretch. A few minutes of tracking shows you how your activity turns into results, and where to focus next week.
YOUR COACHES
Taught by Rich and Drew.
Rich Lyons
Engineer, marketer, and entrepreneur with 35+ years in sales. Rich founded Lyons Consulting Group in 2003, sold it to Capgemini in 2017, and now advises, invests, and teaches emotional intelligence.
Drew Allison
Drew runs Cape & Cowl Consulting and brings a psychology-based approach to sales with an MBA in transformational leadership and coaching. At Guaranteed Rate Insurance, Drew grew a sales team from 20 to 60 producers.
WHAT PEOPLE SAY
“Whether you’re part of a large sales team or building on your own, the L>S program delivers the accountability, support, and guidance you need to grow your career.”
Jake C. - Sigma Q
“Sales language was something I used to really struggle with, and after just a few weeks together, I felt more confident and clear about how to communicate my offers and the value of what I do. I was able to go into a discovery call and sign a client on the call - something I have never done before.”
Sophie T. - Tribe Marketing
“For salespeople and leaders with busy schedules, the bite-sized format is inspiring, digestible, and never a burden.”
Mitch P. - Vendo Services
A Healthy Relationship With Accountability
To get the most out of L>S, we encourage you to work with our Sales Coaches.
Our team will support you in personalizing the material for your industry and business, identifying priorities for your growth, and creating custom assignments designed for your success.
QUESTIONS
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The L>S courses are designed for you to watch and engage with each module for two weeks. There are 26 total modules, meaning all four courses take about a year. With your anytime access you can move as slowly and quickly as would like, and can revisit any module as often as you'd like.
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Yes. Start with Your Sales Discipline now, and add the next courses as they launch.
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Mid-2027. They’re filmed and in editing now.
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Nope! The L>S courses are designed to be completed completely independently. One-to-one coach support or joining a sales group can accelerate your progress, provide accountability, and help you apply our concepts to your business.
Any additional questions? Want Life Is Sales for your team, or as part of your SKO or quarterly team meetings? Reach out to Drew for more information on our individual and corporate engagements.
Ready when you are.
Get Your Sales Discipline for $300, or book a free intro call and we'll walk you through it.