THE BOOK

Available For Preorder Now!

Rich’s first book, aptly titled Life Is Sales, details this simple yet profound philosophy from a holistic perspective. Life Is Sales isn't your average how-to guide. It’s a raw, real memoir of Rich’s unconventional journey to the top, revealing that the key to sales mastery lies in self awareness and embracing the unknown. Follow his journey as a salesperson, a business person, and a human being. Readers will see how the Life Is Sales concept has shaped his life through intention and purpose.

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  • “Life Is Sales is a revelation. It beautifully illustrates an entrepreneurial journey, full of internal and external lessons that any businessperson will learn from. Rich exemplifies how entrepreneurship and sales are about relationships and service. Many entrepreneurs get it backward and put growth first—but serve and do the right thing, and scale will come. We can all use our gifts maximally to serve the world, with a little awareness, self-discovery, and purpose.”

    Verne Harnish
    Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up

  • “If you were ever going to learn sales from anyone, it’s Rich Lyons. Not only because he is the walking example of “exponential success,” but because he is the living embodiment of a man who learned how to leverage his greatest asset: his heart to serve. As you will see in these pages, leadership is an inside job. Great entrepreneurs think the path to reach their dreams exists on a road map, when in reality it exists in their own mirror. If you’re ready to exponentially grow your wealth as well as yourself, Life Is Sales is the manifesto you’ve been missing, written by one of the greatest businessmen and humans of our time.”

    Jessica Zweig
    Chief visionary officer at Jessica Zweig, Inc., founder and former CEO of SimplyBe. Agency,
    and author of Be and The Light Work

  • “This isn’t just another sales book—it’s a life-changing perspective. Rich and Dr. Bob masterfully connect the dots between sales, business success, and personal growth. As someone who’s spent decades leading and growing businesses, I can confidently say this book offers invaluable lessons for success in both business and life. Readers will get practical, actionable strategies not only for sales but also for living a more purposeful life with awareness and choice and intent. Success is an inside job, and Rich examines and outlines a wonderful and successful journey.”

    Harvey Spevak
    Executive chairman and managing partner at Equinox Group